Competitive Intelligence Portal

Welcome to mirum.net — your comprehensive competitive intelligence resource. On our website you will find the tools, tips and tricks you need about competitive intelligence — fast — so you can get on the road to taking action right away.

The mirum.net website provides many information about competitive intelligence for its stakeholders.

Please have a look at our competitive intelligence articles, resources, and additional information located throughout mirum.net.
We strive to provide only quality articles, so if there is a specific topic related to competitive intelligence that you would like us to cover, please contact us at any time.

And again, thank you to those contributing daily to our competitive intelligence website.

Keep in mind that the practice of competitive intelligence is designed to be completely legal. It is not ethical to engage in illegal practices, such as espionage, to gather information. On the other side of the spectrum, how would you like it if your competition used illegal methods to gather information about you?

Security can be a problem when it comes to protecting your data and your own company information.

After you gather information, the next step is to determine how you will use this information make decisions. What insights did you gain during your analysis? How will these insights determine which decisions you will make?

Your information and analysis may have alerted you to the fact that your company needs to make some major changes in order to survive. This information can come in many forms such as a competitor who is in control of a large portion of the market share.

You may be new to competitive intelligence. Once you gather and analyze information, you may be hesitant to make any changes to your company for fear that your analysis may be off.

A good way to stay competitive is to determine exactly what it is you need to do in order to remain a major force in your industry. This is called your “critical success factors”.

You will also want to determine how your competition reacts to any market changes and include that in the profile. Their reaction may be deliberate, or it may not. Analyze the data you found to gain an understanding to this aspect of the market.

A key section of the company profile is one that analyzes why they are successful. What is their strategy? To determine this, understand that there are a few different kinds of strategies they could use.