You may be new to competitive intelligence. Once you gather and analyze information, you may be hesitant to make any changes to your company for fear that your analysis may be off.
The best thing for you is to get help. There are specialists available who can review your work and determine how accurate your perceptions are. If they determine that your analysis is off, then you should probably start the process again. If you did all the work yourself, it is probably time to consider outsourcing the process or enlisting help from your employees.
You can either see if your government has any programs that can help you, or you can hire a consultant or a specialist. If they determine that you are correct, then you can proceed and make all the necessary decisions.
Competitive Intelligence