Competitive intelligence: A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company's plans, decisions, and operations.

Society of Competitive Intelligence Professionals

Competitive Intelligence

Competitive Intelligence

Competitive intelligence is a process designed to give you an edge over your direct competitors and to minimize your risks while doing business. 

Competitive Intelligence

Competitor Profiling

Competitor Profile, Competitor Profiling, Competitor Analysis

The strategic explanation of competitor profiling is incredibly simple. Superior understanding of rivals supplies a genuine method of obtaining competitive advantage

Competitor Profiling

SWOT Analysis

SWOT Analysis 

SWOT Analysis is an instrument used to assess the Strengths, Weaknesses, Opportunities, and Threats in the process of a project or in a business venture or in any other situation obliging a decision in strategic planning

SWOT Analysis

sources_of_informationKeep in mind that the government is a potential resource while gathering information, especially if they are in some way involved with your company. It is helpful to consider them as part of your industry.

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Using The Internet For Competitive IntelligenceNow that there are a lot of resources on the internet, it is easy to not take advantage of their potential. Information can be found on more than just the company’s website if it is a public company.

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It is important to learn how to use search engines to help you find all the information you need. Search engines are invaluable for finding information, even the basics.

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In addition to utilizing search engines to gather information, there are also other places to find helpful information about your competition and the general industry. These sources will help you gain additional insights that can potentially help your company grow and minimize competitive risks.

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In addition to using the free information on the internet, you can pay for database and subscription services. The advantage is that they provide a wide range of easily accessible information. This can save you time spent combing the internet piecemeal.

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Though the internet is a great resource for gathering information, there are also plenty of helpful traditional sources. The best data collection strategy is one that employs techniques from both.

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In order to gather information for competitive intelligence, you need to tap into a variety of resources. Even if you outsource the process, you will still want to keep informed as much as possible. Doing so will help give you insights into the industry, your competition, and the market that may give you inspiration and insights into current and future trends. If you outsource, you may be too far removed from this process.

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Publications are even better than consumer magazines for finding in depth information about the competition and your industry. You can look in special newspapers, reports, trade journals, and special industry magazines.

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Competitive intelligence, competitive analysis, and business intelligence are common terminology which express a company’s try to discover the markets
it serves as well as its own positioning within them. Competitive intelligence can be used to predict what the competition is going to do before they are doing it and react appropriately towards the knowledge. While competitive intelligence generally focuses on competition, precisely the same investigative methods provide valuable comprehension of the plans of suppliers or major customers. Unforeseen changes having an effect on essential suppliers or customers might have more impacton the business than the actions of individual competitors, therefore they can be worth observing thoroughly. If a company’s largest customer is acquired by a company served by its competitor, it'll either have got a larger customer or maybe a lost customer following the acquisition happens. The sooner a company is aware of the merger plans, the better its likelihood of getting the merged company’s business.


Affinity for competitive intelligence continues to grow over the last couple of years. As soon as companies discover their competitors are involved in management activities just like competitive intelligence, they frequently establish their very own programs, if only to keep parity. Within the telecommunications market, any rise in the level of competition will doubtless raise the importance of competitive intelligence programs. Paradoxically, due to the fact some businesses don't publicize the level of their competitive intelligence endeavours, other businesses may inaugurate activities assuming that such plans exist in competitors’ companies.

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