Books: Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
| Title: | Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies |
| Categories: | Competitive Intelligence Books |
| Authors: | Benjamin Gilad |
| ISBN-10(13): | 0814407862 |
| Number of pages: | 272 |
| Language: | English |
| Price: | 11.99 USD |
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Product Description Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. Such systems let organizations manage risk more effectively and prevent "industry dissonance" - when market realities outpace corporate strategies. "Early Warning" reveals how to: change strategy to meet new realities; learn from the mistakes of others via the book's eye-opening stories; avoid common tactics like benchmarking and using consultants, which may do more harm than good; and tell executives what they need to know - not what they want to hear. Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble. 
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