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What Is Competitive Intelligence?Competitive intelligence is a formalized, yet continuously evolving process by which the management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage.(Prescott and Gibbons) |
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Generally out site addresses itself to everybody interested in competitive intelligence. When we planned
this website we gave thoughts to the question: "Who might be interested in
competitive intelligence?"
We came up
with a list of stakeholders carrying about subjects like gathering information, competitor analysis, Profile The Competition, SWOT analysis, Pest analysis etc.
- Competitive Intelligence
Professionals
- Information Professionals
- Information Specialists
- Companies investigating
expanding into new markets with new products or acquisitions
- Librarians
- Technology Development
Professionals
- Independent Inventors
- Marketing Professionals
- Investors
- State and municipality economic
development professionals researching industries and companies they are
recruiting
- College marketing classes and
job hunters learning more about an industry
- Company or market before they
file a job application or attend an interview
Subsequently,
our goal is to provide relevant and interesting information on competitive intelligence for these factions.
We strive to provide only quality articles, so if there
is a specific topic related to competitive intelligence that you would like us
to cover, please contact us at any time.
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