Understand Your Company
The organizational profile of your company is the most appropriate starting point for looking into competitive intelligence. It is critically important for the following reasons:
- It helps you identify gaps in key information and focus on key requirements and results.
- You can use it as an initial self-assessment.
Your company’s success is important to you. So, you’d like to start using the competitive intelligence technique. Remember, the basis behind this method is to gather the relevant information about your market and to analyze it.
It is helpful to think of the competitive intelligence technique as a system with the owner of the company being at the top. The owner is the chief motivator and is responsible for implementing a system that will allow the employees to contribute what they find.
Just as you wish to know information about your competitors, they want to know things about you. That is the nature of competitive intelligence. To prevent your competition from learning too much, you need to find a way to protect your secrets.