Competitive intelligence is the gathering and analysis of information from human and published sources about market trends and industry developments that allows for advanced identification of risks and opportunities in the competitive arena.

Ben Gilad, PhD

Competitive Intelligence

Competitive Intelligence

Competitive intelligence is a process designed to give you an edge over your direct competitors and to minimize your risks while doing business. 

Competitive Intelligence

Competitor Profiling

Competitor Profile, Competitor Profiling, Competitor Analysis

The strategic explanation of competitor profiling is incredibly simple. Superior understanding of rivals supplies a genuine method of obtaining competitive advantage

Competitor Profiling

SWOT Analysis

SWOT Analysis 

SWOT Analysis is an instrument used to assess the Strengths, Weaknesses, Opportunities, and Threats in the process of a project or in a business venture or in any other situation obliging a decision in strategic planning

SWOT Analysis

Competitive IntelligenceAs a business, you want to stay competitive. In order to do this, you need to constantly analyze the existing market for any relevant changes. As a business owner, the information you find and interpret is essential to your survival. In order for you to be successful, you need to adapt to any changes in the market or else you could lose money.

 

CI-OverviewCompetitive intelligence is a process designed to give you an edge over your direct competitors and to minimize your risks while doing business. It is the process of gathering information about the market and your competition and then analyzing it to understand how it is relevant to your business.

Reading Case StudiesBefore you implement the competitive intelligence strategy you may want to find some case studies. These provide detailed reports on how different companies used the strategy to help them become more competitive and achieve success.

 

Is It Worth It?Are you still trying to decide if using competitive intelligence is worth the time and money?  There are a lot of benefits, but you still need to determine if you want to use some of your resources.

Hiring Professional Services When it comes to competitive intelligence, you may not have the time or the resources to go through the process yourself. In that case, you will want to outsource. There are plenty of companies and individuals who specialize in competitive intelligence and can provide this service for your company.

TrainingYou can also hire individual companies to perform competitive intelligence training. This works especially well if you have a large group or a few full time employees whose sole purpose is to do competitive intelligence. You can also go through the training if you are the main person involved with the process, and then teach other relevant employees.

Competitive intelligence, competitive analysis, and business intelligence are common terminology which express a company’s try to discover the markets
it serves as well as its own positioning within them. Competitive intelligence can be used to predict what the competition is going to do before they are doing it and react appropriately towards the knowledge. While competitive intelligence generally focuses on competition, precisely the same investigative methods provide valuable comprehension of the plans of suppliers or major customers. Unforeseen changes having an effect on essential suppliers or customers might have more impacton the business than the actions of individual competitors, therefore they can be worth observing thoroughly. If a company’s largest customer is acquired by a company served by its competitor, it'll either have got a larger customer or maybe a lost customer following the acquisition happens. The sooner a company is aware of the merger plans, the better its likelihood of getting the merged company’s business.


Affinity for competitive intelligence continues to grow over the last couple of years. As soon as companies discover their competitors are involved in management activities just like competitive intelligence, they frequently establish their very own programs, if only to keep parity. Within the telecommunications market, any rise in the level of competition will doubtless raise the importance of competitive intelligence programs. Paradoxically, due to the fact some businesses don't publicize the level of their competitive intelligence endeavours, other businesses may inaugurate activities assuming that such plans exist in competitors’ companies.

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