Competitive intelligence is the gathering and analysis of information from human and published sources about market trends and industry developments that allows for advanced identification of risks and opportunities in the competitive arena.

Ben Gilad, PhD

Competitive Intelligence

Competitive Intelligence

Competitive intelligence is a process designed to give you an edge over your direct competitors and to minimize your risks while doing business. 

Competitive Intelligence

Competitor Profiling

Competitor Profile, Competitor Profiling, Competitor Analysis

The strategic explanation of competitor profiling is incredibly simple. Superior understanding of rivals supplies a genuine method of obtaining competitive advantage

Competitor Profiling

SWOT Analysis

SWOT Analysis 

SWOT Analysis is an instrument used to assess the Strengths, Weaknesses, Opportunities, and Threats in the process of a project or in a business venture or in any other situation obliging a decision in strategic planning

SWOT Analysis

The key to the competitive intelligence process is to understand what information you truly need. The goal is to find information about your market and about your competition that will give you a competitive edge.

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legalOnce you enter into the information gathering process of competitive intelligence, it is important to note that all your methods for collecting data should be legal.

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Competitive Intelligence vs. EspionageHow can industrial or corporate espionage be compared to competitive intelligence? Competitive Intelligence research can be distinguished from industrial espionage, as CI practitioners in general abide by local legal guidelines and ethical business norms.

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Remember that not all information you find on your competition will be accurate or correct. That is what makes this probably one of the most difficult aspects of the whole process. 

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When gathering information about your competitors and the general market, a great place to start is in your own files and resources.
First, check your business plan. It should contain a section on the market and your competition. Copy the relevant sections and place them in a special “competitive intelligence” file.

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WhoAreYourCompetitorsIn order to truly understand how your company fits into the market, you need to understand which companies are your biggest competitors or who will be your biggest competitors in the future.

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Chances are, you have an extensive cNetworkingEssentialsontact list. Have you thought of using them to gather competitive intelligence information? They are an invaluable source for information, including market information and insights into your own company.

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thumb IndustryTrendWhether your industry changes often or is a little slower, industry trends need to be monitored to make sure your company stays competitive.

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Competitive intelligence, competitive analysis, and business intelligence are common terminology which express a company’s try to discover the markets
it serves as well as its own positioning within them. Competitive intelligence can be used to predict what the competition is going to do before they are doing it and react appropriately towards the knowledge. While competitive intelligence generally focuses on competition, precisely the same investigative methods provide valuable comprehension of the plans of suppliers or major customers. Unforeseen changes having an effect on essential suppliers or customers might have more impacton the business than the actions of individual competitors, therefore they can be worth observing thoroughly. If a company’s largest customer is acquired by a company served by its competitor, it'll either have got a larger customer or maybe a lost customer following the acquisition happens. The sooner a company is aware of the merger plans, the better its likelihood of getting the merged company’s business.


Affinity for competitive intelligence continues to grow over the last couple of years. As soon as companies discover their competitors are involved in management activities just like competitive intelligence, they frequently establish their very own programs, if only to keep parity. Within the telecommunications market, any rise in the level of competition will doubtless raise the importance of competitive intelligence programs. Paradoxically, due to the fact some businesses don't publicize the level of their competitive intelligence endeavours, other businesses may inaugurate activities assuming that such plans exist in competitors’ companies.

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