The compulsory first step in SWOT analysis is a definition of the preferred end state or goal. The goal must be unambiguous and approved by all partaker in the SWOT analysis process. Failure to identify properly a final state leads to wasted resources and perhaps disappointment of the enterprise. The following are a range of synonyms for "objectives" in SWOT analysis expressions: desired end states, plans, policies, goals, strategies, tactics and actions.
The intention of any SWOT analysis is to separate the key environmental factors that are significant to the marketing plans of the business. SWOT clusters key portions of information into two main categories:
How To Perform a SWOT Analysis For Your Organization is the subject of this video.
Strategic planning comprises the procedures of defining objectives and creating strategies to attain those objectives. A strategy is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions with resources at hand.
Strategic planning is a management tool for organizing the present on the basis of the projections of the desired future. That is, a strategic plan is a road map to lead an organization from where it is now to where it would like to be in five or ten years.
Remember your audience and your stakeholders when performing your strategic planning. The result should be a document that everyone involved in the planning process understands and supports. If nothing else it should be user friendly and provide clear picture of the organization and where it is heading.
Even though many use the terms strategic planning and long-range planning synonymic, the terms differ in their prominence on the assumed environment.