Competitive Intelligence Portal

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Gain more information about:  

Why is an appropriate calculation of market share so important?

Defining your market share according to your objectives;

Market share calculations and pitfalls to avoid;

How to calculate a market share when there is no data available.

Competitive intelligence is the gathering and analysis of information from human and published sources about market trends and industry developments that allows for advanced identification of risks and opportunities in the competitive arena.

Ben Gilad, PhD

Competitive intelligence: A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company's plans, decisions, and operations.

Society of Competitive Intelligence Professionals

Competitive intelligence is a formalized, yet continuously evolving process by which the management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage.

(Prescott and Gibbons)

Tips, Tricks and Tools for a Competitive World!

If you search for the term "What Is Competitive Intelligence?" you will find a lot of variying definitions. Instead of building our own definition, we decided to present the different aspects of competitive intelligence.  
 

• Competitive intelligence is a structured approach to gathering, analyzing and communicating data to make informed business decisions. The data that is obtained can be collected from publicly available published or human sources (so-called primary and secondary sources). Any attempts to gather information illegally and unethically may lead to utilizing inaccurate data. (Competia)