Competitive intelligence is a formalized, yet continuously evolving process by which the management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage.

(Prescott and Gibbons)

Competitive Intelligence

Competitive Intelligence

Competitive intelligence is a process designed to give you an edge over your direct competitors and to minimize your risks while doing business. 

Competitive Intelligence

Competitor Profiling

Competitor Profile, Competitor Profiling, Competitor Analysis

The strategic explanation of competitor profiling is incredibly simple. Superior understanding of rivals supplies a genuine method of obtaining competitive advantage

Competitor Profiling

SWOT Analysis

SWOT Analysis 

SWOT Analysis is an instrument used to assess the Strengths, Weaknesses, Opportunities, and Threats in the process of a project or in a business venture or in any other situation obliging a decision in strategic planning

SWOT Analysis

SWOT Analysis - Internal And External Factors

The intention of any SWOT analysis is to separate the key environmental factors that are significant to the marketing plans of the business. SWOT clusters key portions of information into two main categories:

Published in SWOT Analysis

SWOTExample

We have collected some examples of strengths, weaknesses, opportunities and threats to illustrate what they could look like.

Published in SWOT Analysis

There is no general way of handling the results of a SWOT analysis which fits for each and every business. Every business is different and so are the actions deducted from the SWOT analysis. Here you will find some ideas what to do with the results from your SWOT analysis.

Published in SWOT Analysis

Business WargameSimply, a business wargame is the adaptation of military wargaming to a business environment: it helps a company with strategic, operational and tactical planning, and execution.

Competitive intelligence, competitive analysis, and business intelligence are common terminology which express a company’s try to discover the markets
it serves as well as its own positioning within them. Competitive intelligence can be used to predict what the competition is going to do before they are doing it and react appropriately towards the knowledge. While competitive intelligence generally focuses on competition, precisely the same investigative methods provide valuable comprehension of the plans of suppliers or major customers. Unforeseen changes having an effect on essential suppliers or customers might have more impacton the business than the actions of individual competitors, therefore they can be worth observing thoroughly. If a company’s largest customer is acquired by a company served by its competitor, it'll either have got a larger customer or maybe a lost customer following the acquisition happens. The sooner a company is aware of the merger plans, the better its likelihood of getting the merged company’s business.


Affinity for competitive intelligence continues to grow over the last couple of years. As soon as companies discover their competitors are involved in management activities just like competitive intelligence, they frequently establish their very own programs, if only to keep parity. Within the telecommunications market, any rise in the level of competition will doubtless raise the importance of competitive intelligence programs. Paradoxically, due to the fact some businesses don't publicize the level of their competitive intelligence endeavours, other businesses may inaugurate activities assuming that such plans exist in competitors’ companies.

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