Competitive Intelligence Portal

Your company’s success is important to you. So, you’d like to start using the competitive intelligence technique. Remember, the basis behind this method is to gather the relevant information about your market and to analyze it.

However, you can’t do that unless you understand your company. Here are some questions to ask:

• How is your company structured?
   
• Which departments exist in your company?
   
• How many employees do you have?
   
• How confidential is your company’s information?
   
• Is there a system in place that helps educate employees?
   
• Do employees receive encouragement on a daily basis?
   

Think about these questions carefully because their answers will determine the approach used to gather data. When thinking about your company’s structure, you need to determine how your employees are placed within the company.

Note that if you don’t have a system that will help encourage and educate them, this could damage company moral. Also, if your business doesn’t have measures that keep your company’s information private, this could cause problems.

After you analyze your own company’s structure, it will help you determine which information you need to gather and interpret. The reason why such emphasis on the employees and how the departments are structured is important is that using this technique requires everyone’s support. They need to stay motivated and positive if they are going to contribute with any information they find.