Once the competitive intelligence system is underway, there are some things to keep in mind that will make the process much easier.First, you may want to hire someone else to handle the entire process. They will understand which technology to use to make it more effective, know how to find information, and can generate reports. You can also use s software program that will make the job easier if you do choose to do things yourself.
If you decide not to outsource but don’t have the time to oversee it yourself, appoint someone to be in charge. Give them the task of finding a committee if one is needed, for generating reports, analyzing the data, and training others on the process.
Also make sure that all people relevant to the process can effectively communicate. This will make sharing and analyzing data much easier.
The goal is to give your company the competitive edge so choose whichever methods are best to do so.
Competitive Intelligence