Even if your company has a committee in place to gather and organize the necessary information you will need to stay informed about what the committee has found.There are several ways to do this, and each method will depend on several factors including your personality, schedule, and the needs of your company.
Here are some suggestions:
- Hold special meetings where people give presentations on the information they gathered.
- Have people write reports and deliver them to you on a constant basis.
- Instruct people to email you with relevant information directly.
- Have the committee members post all the information on a website.
The goal of competitive information is to gather enough information to help you understand the market and any relevant changes. You need to be presented with the data on a constant basis in order to benefit from it.
Competitive Intelligence