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How To Perform a SWOT Analysis For Your Organization is the subject of this video.
In this Youtube video by Erica Olsen you get details on how and why you should perform a SWOT analysis as part of your organization's strategic plan. It's a whiteboard session with the goal to help you to do it by yourself. Erica explains more than just the 2x2 matrix.
Competitive Intelligence Tools & Methods SWOT Analysis Video: 11 Mintues On How To Perform a SWOT Analysis For Your Organization