Gathering Information - Beginning Stages

When gathering information about your competitors and the general market, a great place to start is in your own files and resources.
First, check your business plan. It should contain a section on the market and your competition. Copy the relevant sections and place them in a special “competitive intelligence” file.

Also check in your files, computer documents, etc for any other relevant information. The basic idea is to find documents with information that is relevant to your competition.

Information that you will need to know includes products within your market, quality control procedures, security information and procedures, suppliers, and who the competition is.

Information Gathering Process

Once you find the information, place it in a file for later analysis.

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