You can also hire individual companies to perform competitive intelligence training. This works especially well if you have a large group or a few full time employees whose sole purpose is to do competitive intelligence. You can also go through the training if you are the main person involved with the process, and then teach other relevant employees.The benefits of hiring a company to do the training are that they know the best methods for gathering and analyzing data. This can save a lot of time in the long run because you won’t need to go through a “trial and error” process that can cost you both time and money.
Here are the things a good training program will cover:
- Ethical and legal considerations
- The best methods for research
- Techniques for data analysis
- How to organize the data
- Generating reports
- Standard communication skills
- How to train new members of the competitive intelligence team
- Implementing a strategy
- Utilizing the different research opportunities
- Utilizing a network to communicate findings
It is best to find a company with a proven history of success and one who has a great reputation.
Competitive Intelligence