Analyzing the date you gather is a crucial step. However, without the proper organization and a clear objective, you won’t gain much from the process. If you started collecting information without a clear objective, you may have a difficult time making sense of it. That is why with competitive intelligence, you need to master all the steps in order to be able to use the information to your advantage.
There are three basic steps that are part of this process. After you collect the data you will need to organize it. Then comes the analysis and reporting phase.
Remember that the goal is to use this information to minimize your risks and give you an edge over the competition.