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Definition Competitive IntelligenceWhile there are many interpretations of the term "competitive intelligence," it is useful to view it as defined by the Society of Competitive Intelligence Professionals (SCIP) in first place.

SCIP defines CI as follows:

 

Competitive Intelligence: A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company's plans, decisions, and operations.

Put another way, CI is the process of enhancing marketplace competitiveness through a greater -- yet unequivocally ethical -- understanding of a firm's competitors and the competitive environment.

Specifically, it is the legal collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors, conducted by using information databases and other "open sources" and through ethical inquiry. SCIP's members conduct CI for large and small companies, providing management with early warning of changes in the competitive landscape.

CI enables senior managers in companies of all sizes to make informed decisions about everything from marketing, R&D, and investing tactics to long-term business strategies. Effective CI is a continuous process involving the legal and ethical collection of information, analysis that doesn't avoid unwelcome conclusions, and controlled dissemination of actionable intelligence to decision makers.

  


Competitive intelligence is the gathering and analysis of information from human and published sources about market trends and industry developments that allows for advanced identification of risks and opportunities in the competitive arena.

Ben Gilad, PhD

Competitive intelligence is a formalized, yet continuously evolving process by which the management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage.

Prescott and Gibbons

Competitive intelligence is a structured approach to gathering, analyzing and communicating data to make informed business decisions. The data that is obtained can be collected from publicly available published or human sources (so-called primary and secondary sources). Any attempts to gather information illegally and unethically may lead to utilizing inaccurate data.

Competia

 Compare these to the Definition of Business Intelligence.

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pastoors@mirum.com (Administrator) Competitive Intelligence Steps - an Overview Mon, 30 Oct 2006 19:42:18 +0000
Definition Business Intelligence http://competitive-intelligence.mirum.net/business-intelligence/definition-business-intelligence.html http://competitive-intelligence.mirum.net/business-intelligence/definition-business-intelligence.html

DefinitionWhat is Business Intelligence? If you search the internet for definitions of Business Intelligence you will receive a variety of answers. Is there a common understanding of the relevant elements? 

 


Business intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining.

www.sauder.ubc.ca/cgs/itm/itm_glossary.html

a popularized, umbrella term used to describe a set of concepts and methods to improve business decision making by using fact-based support systems. The term is sometimes used interchangeably with briefing books and executive information systems.

www.noisebetweenstations.com/personal/essays/metadata_glossary/metadata_glossary.html

Normally describes the result of in-depth analysis of detailed business data. Includes database and application technologies, as well as analysis practices. Sometimes used synonymously with "decision support," though business intelligence is technically much broader, potentially encompassing knowledge management, enterprise resource planning, and data mining, among other practices. ...

it.csumb.edu/departments/data/glossary.html

The knowledge derived from analyzing an organization's information.

planning.ucsc.edu/irps/dwh/DWHGLOSS.HTM

Business intelligence (BI) is the process of gathering information in the field of business. It can be described as the process of enhancing data into information and then into knowledge. Business intelligence is carried out to gain sustainable competitive advantage, and is a valuable core competence in some instances.

en.wikipedia.org/wiki/Business_intelligence

 

Business Intelligence is data orientated that is somehow related to the business with the purpose to support the process of decision making. Besides the Wikipedia definition, nobody relates it directly to the competitive environment.

 

Here you will find Definitions of Competitive Intelligence 

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pastoors@mirum.com (Administrator) Business Intelligence Mon, 30 Oct 2006 19:27:33 +0000