Search

1. Definition Competitive Intelligence
(Articles/Business Intelligence)

...tion regarding the capabilities, vulnerabilities, and intentions of business competitors, conducted by using information databases and other "open sources" and through ethical inquiry. S...

2. Definition Business Intelligence
(Articles/Business Intelligence)

...ed, umbrella term used to describe a set of concepts and methods to improve business decision making by using fact-based support systems. The term is sometimes used interchangeably with briefing boo...

3. SWOT Analysis - What's Next?
(Articles/Competitive Intelligence Methods)

...: Diversifying away from areas of major threat to more promising opportunities.   Focusing on modifying weaknesses in spots of significant opportunities.   Taking de...

4. The Profile - Determine Competitor's Success Factors
(Essentials/Introduction To Profiles)

...rtain specialties. There are a lot of different kinds of specialties. If you believe your competition is using a specific type of specialty, such as a channel specialty, it is worth it to do some addi...

5. Profile The Competition
(Essentials/Introduction To Profiles)

...oduct or service they are selling, financial profile, etc. This information is usually apparent after perusing their brochures, sales letters, web site, etc. Understand their market. It also pays to u...

6. Software Programs
(Essentials/Organize The Information)

...p to use the software?   Is a customized program worth the money or can you fashion your own system using your current database program?   Will new software truly make the process easier? &n...

7. Using Technology To Organize
(Essentials/Organize The Information)

...t. Here are some ways that you can use technology to organize the information.   Internal websites. Using internal websites, or intranets, to organize the information has its advantages. You can ...

8. Using Publications
(Essentials/Sources Of Information)

  Publications are even better than consumer magazines for finding in depth information about the competition and your industry. You can look in special newspapers, reports, trade journals, and s

9. Finding It Yourself
(Essentials/Sources Of Information)

... get this information.   Survey or ask your customers if other companies have approached them about using their products or services.   Ask your customer service department and help desk to ...

10. Using Paid Services
(Essentials/Sources Of Information)

  In addition to using the free information on the internet, you can pay for database and subscription services. The advantage is that they provide a wide range of easily accessible information.

11. Sources Of Additional Online Information
(Essentials/Sources Of Information)

...aries. Both individuals and businesses currently have them so you can obtain a range of information from using them. They usually show up in search engines and through blog directories. You can get co...

12. Steps For Gathering Information Online
(Essentials/Sources Of Information)

...eature that should be used only if your initial query didn’t pull up anything helpful. If using obvious keywords such as the company name or phrases such as “Department stores in ...

13. Networking Essentials
(Essentials/Gathering Information)

  Chances are, you have an extensive contact list. Have you thought of using them to gather competitive intelligence information? They are an invaluable source for information, including market i

14. Protect Your Secrets
(Essentials/Understand Your Company)

...ou are in the middle of an important conversation could be someone who is employed with the competition. Using your laptop or talking on the phone in public is always risky. ...

15. Your Company
(Essentials/Understand Your Company)

  Your company’s success is important to you. So, you’d like to start using the competitive intelligence technique. Remember, the basis behind this method is to gather the relevant in

16. Hiring Professional Services
(Essentials/Competitive Intelligence Steps - an Overview)

...any how to perform the research. You can also hire individuals who specialize in gathering information using various means such as surveys. Some will even perform the analysis of the data. The Assoc...

17. Is It Worth It?
(Essentials/Competitive Intelligence Steps - an Overview)

  Are you still trying to decide if using competitive intelligence is worth the time and money?  There are a lot of benefits, but you still need to determine if you want to use some of your

18. Reading Case Studies
(Essentials/Competitive Intelligence Steps - an Overview)

...fit you. It can also help you better understand the process itself. Search online to find case studies. Using the keywords “competitive intelligence case studies” should give you a list o...