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1. Definition Business Intelligence
(Articles/Business Intelligence)

...er business decisions. BI applications include the activities of decision support, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining. ...

2. The Profile - Determine Competitor's Success Factors
(Essentials/Introduction To Profiles)

...gies they could use. The main types will be covered briefly. If you need more information you can search online, read a book about it, or take a class. Differentiation. This type of strategy is one w...

3. Software Programs
(Essentials/Organize The Information)

...oftware programs that specialize in competitive intelligence. Their main function is to perform automatic online sources of any relevant companies and sources in your industry. There is a software pr...

4. Traditional Sources
(Essentials/Sources Of Information)

...loys techniques from both.   Places to look: Newspapers – Even if the publication is available online, the advertisements may not be included online. The ads may disclose key information ab...

5. Using Paid Services
(Essentials/Sources Of Information)

...nge of easily accessible information. This can save you time spent combing the internet piecemeal.   Online subscriptions. Subscription sites organize information and news and distribute it. Serv...

6. Sources Of Additional Online Information
(Essentials/Sources Of Information)

... would use a newsgroup. Blogs. Blogs are a great way to get information about the competition. Blogs are online diaries. There are free services that allow you to have your own blog, so there are a l...

7. Steps For Gathering Information Online
(Essentials/Sources Of Information)

...ch engines can generate false leads and waste a lot of time. Finding the company. To begin your online research, you will need to be able to locate the company’s URL. This is usually s...

8. The Internet
(Essentials/Sources Of Information)

...nformation: The company’s website   Local media outlets for press and other information   Online press release distribution services (www.prweb.com is a major one)   Associations ...

9. Industry Trends
(Essentials/Gathering Information)

...ngs you can do to make trend- monitoring a lot easier. You can check industry prediction resources either online or in print for other people’s insights. Keep in mind that this doesn’t mea...

10. Networking Essentials
(Essentials/Gathering Information)

...em so you can tap them for the necessary information. One way you can do this is through a newsletter or online ezine. Provide a feedback form or frequent online surveys to gain your customers’...

11. Who Are Your Competitors?
(Essentials/Gathering Information)

... under development? How about your competition? How is their company organized? Are they online? How is their online presence? Do they advertise online? Do they have...

12. Legality Of Gathering Information
(Essentials/Gathering Information)

... to note that all your methods for collecting data should be legal.   Your methods can include going online, looking in your existing files, going on location as a customer, and reading company l...

13. Reading Case Studies
(Essentials/Competitive Intelligence Steps - an Overview)

...a of how the strategy can benefit you. It can also help you better understand the process itself. Search online to find case studies. Using the keywords “competitive intelligence case studies&r...