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1. Value Chain Management - Broken Links
(Articles/Value Chain)

...chain management, combined with increasingly global suppliers, has led many companies to incorporate strategic intelligence into techniques for evaluating supplier impact on profitability.  Not...

2. Our Target Audience
(General/Info)

Generally out site addresses itself to everybody interested in competitive intelligence. When we planned this website we gave thoughts to the question: "Who might be interested in competitive

3. Definition Competitive Intelligence
(Articles/Business Intelligence)

  While there are many interpretations of the term "competitive intelligence," it is useful to view it as defined by the Society of Competitive Intelligence Professionals (SC

4. Definition Business Intelligence
(Articles/Business Intelligence)

What is Business Intelligence? If you search the internet for definitions of Business Intelligence you will receive a variety of answers. Is there a common understanding of the relevant elements?&nbsp

5. SWOT Analysis - What's Next?
(Articles/Competitive Intelligence Methods)

There is no general way of handling the results of a SWOT analysis which fits for each and every business. Every business is different and so are the actions deducted from the SWOT analysis. Here

6. SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats
(Articles/Competitive Intelligence Methods)

  A SWOT Analysis is an instrument used to assess the Strengths, Weaknesses, Opportunities, and Threats in the process of a project or in a business venture or in any other situation obl

7. Competitive Intelligence vs. Espionage
(Essentials/Gathering Information)

  How can industrial or corporate espionage be compared to competitive intelligence? Competitive Intelligence research can be distinguished from industrial espionage, as CI practitioners in gene

8. What Is A Business Wargame?
(Articles/Competitive Intelligence Methods)

...xample, it can help convert data and information about a market, competitors, and other factors into actionable intelligence that adds real value to the quality of planning. Once the dangers of &lsquo...

9. A Note On Ethics
(Essentials/Do You Need Help?)

  Keep in mind that the practice of competitive intelligence is designed to be completely legal. It is not ethical to engage in illegal practices, such as espionage, to gather information. On the

10. Get Help
(Essentials/Do You Need Help?)

  You may be new to competitive intelligence. Once you gather and analyze information, you may be hesitant to make any changes to your company for fear that your analysis may be off.   The

11. Further Analysis - SWOT
(Essentials/Introduction To Profiles)

  There are other things to determine when analyzing the market, industry, and competition. Strengths and Weaknesses. What are you competitors’ strong and weak points? Det

12. Analysis - A Crucial Step
(Essentials/Analysis - A Crucial Step)

...ation without a clear objective, you may have a difficult time making sense of it. That is why with competitive intelligence, you need to master all the steps in order to be able to use the informatio...

13. Software Programs
(Essentials/Organize The Information)

...ather and organize information, some people prefer to purchase software programs that specialize in competitive intelligence. Their main function is to perform automatic online sources of any relevant...

14. Organize The Information
(Essentials/Organize The Information)

There are several different ways to organize all the information you compiled for competitive intelligence. The best system is one that is compatible with your business and your personality.   T

15. Finding It Yourself
(Essentials/Sources Of Information)

  In order to gather information for competitive intelligence, you need to tap into a variety of resources. Even if you outsource the process, you will still want to keep informed as much as poss

16. Sources Of Additional Online Information
(Essentials/Sources Of Information)

...tc. Sign up for the newsletter if they have one. Other websites. You can also find information for competitive intelligence on other websites such as government sites, trade sites, corporate sites, e...

17. Networking Essentials
(Essentials/Gathering Information)

  Chances are, you have an extensive contact list. Have you thought of using them to gather competitive intelligence information? They are an invaluable source for information, including market i

18. Who Are Your Competitors?
(Essentials/Gathering Information)

...rmation can tell you a lot about how much of a threat they are to you. A key aspect to the competitive intelligence process is to understand your company well enough so you can better underst...

19. Gathering Information - Beginning Stages
(Essentials/Gathering Information)

...n on the market and your competition. Copy the relevant sections and place them in a special “competitive intelligence” file.   Also check in your files, computer documents, etc for a...

20. Legality Of Gathering Information
(Essentials/Gathering Information)

  Once you enter into the information gathering process of competitive intelligence, it is important to note that all your methods for collecting data should be legal.   Your methods can inc

21. Gathering Information
(Essentials/Gathering Information)

  The key to the competitive intelligence process is to understand what information you truly need. The goal is to find information about your market and about your competition that will give you

22. Protect Your Secrets
(Essentials/Understand Your Company)

... know information about your competitors, they want to know things about you. That is the nature of competitive intelligence. To prevent your competition from learning too much, you need to find a way...

23. Form A Group
(Essentials/Understand Your Company)

  Since competitive intelligence is a group effort where everyone in the company is responsible for gathering information, it makes sense to form a special group that is in charge of the informat

24. Things To Keep In Mind
(Essentials/Understand Your Company)

  Once the competitive intelligence system is underway, there are some things to keep in mind that will make the process much easier.   First, you may want to hire someone else to handle the

25. How To Motivate
(Essentials/Understand Your Company)

  In order for the Competitive Intelligence system to work, employees need to stay motivated so they can share any information about the competition and the market that they gather.   You ma

26. Assess Your Options
(Essentials/Understand Your Company)

  Since competitive intelligence is both an ongoing process and a time consuming one, you need to assess your options in order to get the most out of this method.   Consider the size of your

27. It Starts With The Owner
(Essentials/Understand Your Company)

  It is helpful to think of the competitive intelligence technique as a system with the owner of the company being at the top. The owner is the chief motivator and is responsible for implementing

28. Your Company
(Essentials/Understand Your Company)

  Your company’s success is important to you. So, you’d like to start using the competitive intelligence technique. Remember, the basis behind this method is to gather the relevant in

29. Competitive Intelligence Training
(Essentials/Competitive Intelligence Steps - an Overview)

  You can also hire individual companies to perform competitive intelligence training. This works especially well if you have a large group or a few full time employees whose sole purpose is to d

30. Hiring Professional Services
(Essentials/Competitive Intelligence Steps - an Overview)

  When it comes to competitive intelligence, you may not have the time or the resources to go through the process yourself. In that case, you will want to outsource. There are plenty of companies