Search

1. Our Target Audience
(General/Info)

...s they are recruiting   College marketing classes and job hunters learning more about an industry   Company or market before they file a job application or attend a...

2. Definition Competitive Intelligence
(Articles/Business Intelligence)

...nce is the gathering and analysis of information from human and published sources about market trends and industry developments that allows for advanced identification of risks and opportunities i...

3. Introduction to Competitor Analysis
(Articles/Analysis)

...er's viewpoint. What does their display say about the business? Observing which specific trade shows or industry events competitors are present at provides information on their marketing strategy ...

4. Competitive Intelligence vs. Espionage
(Essentials/Gathering Information)

...onfidential. Such consultants will say that the information is being collected as part of a benchmarking or industry study, for example. What is not said is that the benchmarking study is being done o...

5. Making Decisions
(Essentials/Do You Need Help?)

...egy that will insure your future success as a company. This includes choosing your approach for reacting to industry trends and changes. You may also want to write or revise your business plan at this...

6. Further Analysis - SWOT
(Essentials/Introduction To Profiles)

  There are other things to determine when analyzing the market, industry, and competition. Strengths and Weaknesses. What are you competitors’ strong and weak points? Det

7. Success Factors
(Essentials/Introduction To Profiles)

...stay competitive is to determine exactly what it is you need to do in order to remain a major force in your industry. This is called your “critical success factors”.   Usually these ...

8. Profile The Competition
(Essentials/Introduction To Profiles)

...help you understand them but it will also help you learn how to exceed them. You can also gain insight into industry trends.   The basics. You will need to understand the basic information about ...

9. Introduction To Profiles
(Essentials/Introduction To Profiles)

...tions. It is also helpful to include information about how they may respond to any trends or changes to the industry. To do this, examine their past history. Do they tend to react slowly or quickly? ...

10. Ways To Analyze
(Essentials/Analysis - A Crucial Step)

...ive forces that affect the market. Competitors and rivalries. Do you have an aggressive competitor? Is your industry declining? How are the prices within your industry? Basically, you will need to con...

11. Software Programs
(Essentials/Organize The Information)

...e. Their main function is to perform automatic online sources of any relevant companies and sources in your industry. There is a software program for just about any budget. Some are even free. Check ...

12. Using Publications
(Essentials/Sources Of Information)

...ons are even better than consumer magazines for finding in depth information about the competition and your industry. You can look in special newspapers, reports, trade journals, and special industry ...

13. Finding It Yourself
(Essentials/Sources Of Information)

...ss, you will still want to keep informed as much as possible. Doing so will help give you insights into the industry, your competition, and the market that may give you inspiration and insights into c...

14. Sources Of Additional Online Information
(Essentials/Sources Of Information)

...information, there are also other places to find helpful information about your competition and the general industry. These sources will help you gain additional insights that can potentially help you...

15. Steps For Gathering Information Online
(Essentials/Sources Of Information)

...o find relevant information. For example, if you want to find legal information about the computer industry, you would type “legal information computer industry” in the search box...

16. Sources Of Information
(Essentials/Sources Of Information)

...pecially if they are in some way involved with your company. It is helpful to consider them as part of your industry.   Check information within the federal government, state and county governmen...

17. Industry Trends
(Essentials/Gathering Information)

  Whether your industry changes often or is a little slower, industry trends need to be monitored to make sure your company stays competitive.   It can be difficult monitoring trends because

18. Networking Essentials
(Essentials/Gathering Information)

...meet with them often. Make sure you write down any information they have that may give you insight into the industry. Certain associations also have networking events. Attend as many of these as pos...

19. Understand Your Industry
(Essentials/Understand Your Company)

  In order to engage in the competitive process accurately, you need to understand the nature of your industry.   Some things to consider: The current trends – What are the current t

20. Hiring Professional Services
(Essentials/Competitive Intelligence Steps - an Overview)

...ch as newspapers, websites and news stations. Their job is to search for information concerning the market, industry, and your competition. Although this is a task you can do yourself, if the company...

21. Competitive Intelligence
(Essentials/Competitive Intelligence Steps - an Overview)

...xamine. This includes information about your competitors, any relevant changes to the legal aspects of your industry or regulations, and technology that is typically used in your industry. You also ne...

22. Definition #4
(General/Teaser)

...gence is the gathering and analysis of information from human and published sources about market trends and industry developments that allows for advanced identification of risks and opportunities in ...

23. Definition #2
(General/Teaser)

...sp;formalized, yet continuously evolving process by which the management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assis...

24. What Is Competitive Intelligence?
(General/Info)

... A formalized, yet continuously evolving process by which the management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assis...