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1. Value Chain Management - Broken Links
(Articles/Value Chain)

... Gaining an in depth understanding of your suppliers' business strategies, decision making processes and competitors allows you to evaluate their potential impact on your profitability and devel...

2. Our Target Audience
(General/Info)

Generally out site addresses itself to everybody interested in competitive intelligence. When we planned this website we gave thoughts to the question: "Who might be interested in competitive

3. Definition Competitive Intelligence
(Articles/Business Intelligence)

...marketplace competitiveness through a greater -- yet unequivocally ethical -- understanding of a firm's competitors and the competitive environment. Specifically, it is the leg...

4. Introduction to Competitor Analysis
(Articles/Analysis)

...    Questions like these can be of assistance: Who are your five nearest direct competitors?   Who are your indirect contenders?   Is their busines...

5. SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats
(Articles/Competitive Intelligence Methods)

...; and 'weaknesses' internal to the business, i.e., its strategies and its position in relation to its competitors. External factors - The 'opportunities' and 'threats'...

6. Competitive Intelligence vs. Espionage
(Essentials/Gathering Information)

...marking or industry study, for example. What is not said is that the benchmarking study is being done only on competitors to the client!   must provide honest and realistic recommendations and c...

7. What Is A Business Wargame?
(Articles/Competitive Intelligence Methods)

...of a business situation, usually one that involves a set of teams representing a market or customer, a set of competitors, and a series of other uncontrollable factors or entities. It involves a serie...

8. Making Decisions
(Essentials/Do You Need Help?)

...he answer to your analysis will determine if the situation or trend is worth embracing.   How will your competitors respond? Another important determining factor is to figure out how your compet...

9. Facilitating Change
(Essentials/Do You Need Help?)

...mpany needs to make some major changes in order to survive. This information can come in many forms such as a competitor who is in control of a large portion of the market share.   The temptatio...

10. Further Analysis - SWOT
(Essentials/Introduction To Profiles)

...ermine when analyzing the market, industry, and competition. Strengths and Weaknesses. What are you competitors’ strong and weak points? Determine as many factors as possible for each ...

11. The Profile - Determine Competitor's Success Factors
(Essentials/Introduction To Profiles)

  A key section of the company profile is one that analyzes why they are successful. What is their strategy? To determine this, understand that there are a few different kinds of strategies they

12. What Goes In A Competitor Profile
(Essentials/Introduction To Profiles)

  Which data do you need to include in your profile? Well this will depend on a variety of factors. Examine your needs and observe the market. What information would be helpful? This is a

13. Profile The Competition
(Essentials/Introduction To Profiles)

... a good idea to find out as much as you can. Try to compile as complete a profile as possible on each of your competitors. Doing so will not only help you understand them but it will also help you lea...

14. Ways To Analyze
(Essentials/Analysis - A Crucial Step)

...ting a marketing plan for your company. In general, there are five competitive forces that affect the market. Competitors and rivalries. Do you have an aggressive competitor? Is your industry declinin...

15. Finding It Yourself
(Essentials/Sources Of Information)

...ists. This will help you determine who your competition’s suppliers are   Buy products or use your competitors’ services and perform your own analysis   Visit product and service...

16. Sources Of Additional Online Information
(Essentials/Sources Of Information)

...bjective here is to gain information on trends and products about the industry and not necessarily a specific competitor. Information gateways. Certain sites are designed to function as an informatio...

17. Steps For Gathering Information Online
(Essentials/Sources Of Information)

...ay attention to link-backs and other information when browsing through the internet. How many times does your competitor appear on other pages as a link? You can actually use your search engines to fi...

18. Networking Essentials
(Essentials/Gathering Information)

...don’t forget the importance of trade shows. This is the perfect opportunity to visit the booths of your competitors and talk with the representatives. No need to tell them who you are. Just star...

19. Who Are Your Competitors?
(Essentials/Gathering Information)

...uly understand how your company fits into the market, you need to understand which companies are your biggest competitors or who will be your biggest competitors in the future.   Thi...

20. Gathering Information - Beginning Stages
(Essentials/Gathering Information)

  When gathering information about your competitors and the general market, a great place to start is in your own files and resources. First, check your business plan. It should contain a section

21. Gathering Information
(Essentials/Gathering Information)

...re you sharing the same customer based?   In general, who is your competition? How long have they been a competitor? Make sure everyone who is involved with the information gathering process not ...

22. Protect Your Secrets
(Essentials/Understand Your Company)

  Just as you wish to know information about your competitors, they want to know things about you. That is the nature of competitive intelligence. To prevent your competition from learnin

23. Is It Worth It?
(Essentials/Competitive Intelligence Steps - an Overview)

...l the ways competitive intelligence can benefit your company. This can include a greater awareness about your competitors and the ability to spot market trends.   What are the costs? You will als...

24. Competitive Intelligence
(Essentials/Competitive Intelligence Steps - an Overview)

...se money.   The key is to gather and analyze information about the market and about your competitors for sources that are open to the public. This process is called competitive in...

25. At A Glance
(Essentials/Competitive Intelligence Steps - an Overview)

Competitive intelligence is a process designed to give you an edge over your direct competitors and to minimize your risks while doing business. It is the process of gathering information about the

26. Definition #2
(General/Teaser)

...nt team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage.(Prescott and G...

27. What Is Competitive Intelligence?
(General/Info)

...nt team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage.(Prescott and G...