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1. Our Target Audience
(General/Info)

Generally out site addresses itself to everybody interested in competitive intelligence. When we planned this website we gave thoughts to the question: "Who might be interested in competitive

2. Definition Competitive Intelligence
(Articles/Business Intelligence)

  While there are many interpretations of the term "competitive intelligence," it is useful to view it as defined by the Society of Competitive Intelligence Professionals (SC

3. Definition Business Intelligence
(Articles/Business Intelligence)

...cing data into information and then into knowledge. Business intelligence is carried out to gain sustainable competitive advantage, and is a valuable core competence in some instances. ...

4. SWOT Analysis - What's Next?
(Articles/Competitive Intelligence Methods)

There is no general way of handling the results of a SWOT analysis which fits for each and every business. Every business is different and so are the actions deducted from the SWOT analysis. Here

5. Introduction to Competitor Analysis
(Articles/Analysis)

  Business takes place in a very competitive, unpredictable environment, so it is important to understand the competition.     Questions like these can be of assi

6. SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats
(Articles/Competitive Intelligence Methods)

...as technological change, legislation, and socio-cultural changes, in addition to changes in the marketplace or competitive position. The results are often presented in the form of a matrix. It ...

7. Competitive Intelligence vs. Espionage
(Essentials/Gathering Information)

  How can industrial or corporate espionage be compared to competitive intelligence? Competitive Intelligence research can be distinguished from industrial espionage, as CI practitioners in gene

8. What Is A Business Wargame?
(Articles/Competitive Intelligence Methods)

...d skills developed from wargame role-playing. This text is an excerpt from an interesting introduction in the Competitive Intelligence Magazin, written by Jay Kurtz from KappaWest a consultant and sp...

9. A Note On Ethics
(Essentials/Do You Need Help?)

  Keep in mind that the practice of competitive intelligence is designed to be completely legal. It is not ethical to engage in illegal practices, such as espionage, to gather information. On the

10. Making Decisions
(Essentials/Do You Need Help?)

...nd changes. You may also want to write or revise your business plan at this time. Determine the factors. Which competitive factors are the current issues? Have you found a new supplier? Did you determ...

11. Facilitating Change
(Essentials/Do You Need Help?)

... your business plan or create a new one that will include the new information and your strategy to become more competitive. You can either write the plan with your team or outsource the project to a q...

12. Get Help
(Essentials/Do You Need Help?)

  You may be new to competitive intelligence. Once you gather and analyze information, you may be hesitant to make any changes to your company for fear that your analysis may be off.   The

13. Further Analysis - SWOT
(Essentials/Introduction To Profiles)

  There are other things to determine when analyzing the market, industry, and competition. Strengths and Weaknesses. What are you competitors’ strong and weak points? Det

14. Success Factors
(Essentials/Introduction To Profiles)

  A good way to stay competitive is to determine exactly what it is you need to do in order to remain a major force in your industry. This is called your “critical success factors”. &

15. Introduction To Profiles
(Essentials/Introduction To Profiles)

... the basics such as name and location, but also your observations such as perceived weaknesses and strengths. Competitive advantage. This is an important aspect of the profile. You need to determine ...

16. Ways To Analyze
(Essentials/Analysis - A Crucial Step)

...f methods. Use these suggestions to analyze strengths and weaknesses, advantages, and any relevant patterns. Competitive forces. This step is crucial to complete if you are planning on creating a ma...

17. Analysis - A Crucial Step
(Essentials/Analysis - A Crucial Step)

...ting information without a clear objective, you may have a difficult time making sense of it. That is why with competitive intelligence, you need to master all the steps in order to be able to use the...

18. Software Programs
(Essentials/Organize The Information)

...r to help gather and organize information, some people prefer to purchase software programs that specialize in competitive intelligence. Their main function is to perform automatic online sources of a...

19. Organize The Information
(Essentials/Organize The Information)

There are several different ways to organize all the information you compiled for competitive intelligence. The best system is one that is compatible with your business and your personality.   T

20. Finding It Yourself
(Essentials/Sources Of Information)

  In order to gather information for competitive intelligence, you need to tap into a variety of resources. Even if you outsource the process, you will still want to keep informed as much as poss

21. Sources Of Additional Online Information
(Essentials/Sources Of Information)

... These sources will help you gain additional insights that can potentially help your company grow and minimize competitive risks.   Job boards. Also, don’t neglect the job boards. Check to ...

22. Industry Trends
(Essentials/Gathering Information)

...stry changes often or is a little slower, industry trends need to be monitored to make sure your company stays competitive.   It can be difficult monitoring trends because often information comes...

23. Networking Essentials
(Essentials/Gathering Information)

  Chances are, you have an extensive contact list. Have you thought of using them to gather competitive intelligence information? They are an invaluable source for information, including market i

24. Who Are Your Competitors?
(Essentials/Gathering Information)

... This information can tell you a lot about how much of a threat they are to you. A key aspect to the competitive intelligence process is to understand your company well enough so you can bet...

25. Gathering Information - Beginning Stages
(Essentials/Gathering Information)

...in a section on the market and your competition. Copy the relevant sections and place them in a special “competitive intelligence” file.   Also check in your files, computer documents...

26. Legality Of Gathering Information
(Essentials/Gathering Information)

  Once you enter into the information gathering process of competitive intelligence, it is important to note that all your methods for collecting data should be legal.   Your methods can inc

27. Gathering Information
(Essentials/Gathering Information)

  The key to the competitive intelligence process is to understand what information you truly need. The goal is to find information about your market and about your competition that will give you

28. Flow Of Information
(Essentials/Understand Your Company)

...ant information directly.   Have the committee members post all the information on a website. The goal of competitive information is to gather enough information to help you understand the market...

29. Protect Your Secrets
(Essentials/Understand Your Company)

...you wish to know information about your competitors, they want to know things about you. That is the nature of competitive intelligence. To prevent your competition from learning too much, you need to...

30. Form A Group
(Essentials/Understand Your Company)

  Since competitive intelligence is a group effort where everyone in the company is responsible for gathering information, it makes sense to form a special group that is in charge of the informat