Customer Demand Makes Competitive Intelligence a Bit Easier September 26, 2006
Posted by admin in : monitor websites , trackback
In addition to keeping users well-informed of current market-related issues, firms should have an interest in ensuring that their Website becomes a valuable destination to customers and prospects alike. A good range of news, commentary and quotes, incorporated directly into the site, can serve this purpose well.
This is a quote from a press relase from Corporate Insight.
This demand is a hydra for companies. On the one hand you have to reveal relevant information to satisfy your customers and attract prospects, however on the other hand you don’t want to disclose too much information. In doubt it is more important to keep your customers informed than to prevent your competitors from getting new insights. This is a circumstance which makes competitive intelligence a bit easier. However, you will feel the same pressure to disclose information about your company, products and the market as well.
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