21 Essential Life Science Market Research Reports
BioInformatics, LLC, is a market research and consulting firm serving the life science industry. BioInformatics has released a new catalog featuring 21 market research reports. BioInformatics reports are based on the experiences and expectations of a huge amount (hundreds, sometimes even thousands) of scientific customers who buy products to support their research.
Written by a team of scientists, industry veterans and market research experts, each report presents the reader with a thorough understanding of the market, and the scientific and business implications of the results based on advanced statistical analytics.
The 21 titles featured in the newest catalog cover both technology-specific and general marketing topics. Technology-specific titles assess the needs of scientists who use those products and outline how suppliers can better meet those needs. Technology-specific titles included in the new catalog are:
- Market Opportunities in Biodefense Research: Trends & Forecasts
- The Global Market for Synthetic Oligonucleotides
- Influencing Brand Preferences in the Flow Cytometry Market
- The Market for Antibodies: Keys to Success for Commercial Suppliers, Volume II
- The Market for DNA Molecular Weight Markers: Climbing the Ladder to the Top
- Securing a Competitive Advantage in the Reverse Transcriptase Market
- The Market for Restriction Enzymes: Cutting Out Your Competition
- The Taq Wars: Competitive Intelligence on How to Survive
- The Neuroscience Perspective: Opportunities for Market Entry & Expansion
- Protein Microarrays: Technology Adoption & Utilization
- The Market for DNA Microarrays: Core Lab and End-User Perspectives
- The Market for SNP Genotyping Products & Services
- The RNA Purification Market: Evaluating Competitive Dynamics & Establishing Benchmarks
- Mass Spectrometry: Opportunities in the Life Science Market
Marketing titles from BioInformatics are a unique resource, unavailable from any other source. These reports address how scientists respond to various marketing channels, define which suppliers are seen as best-in-class, and assess brand identity for leading suppliers. Far more than simply market research, these reports are how-to manuals that inform the decisions of corporate, marketing and sales executives throughout the life science industry. The marketing titles included in the Fall 2006 catalog are:
- Marketing to Life Scientists 2006
- Customer Loyalty & Satisfaction: Creating a Branded Customer Experience
- Maximizing Market Share Through Brand Differentiation
- Advertising to Life Scientists: Maximizing Ad Effectiveness
- Marketing to Life Scientists: Navigating Channels Through Segmentation
- Life Science Product Catalogs
- Scientific & Medical Journals on the Web