Competitive Intelligence

The value chain is a business management concept that was first explained and made popular by Michael Porter.

The value chain classifies the generic value-adding activities of an organization. The “primary activities” include: inbound logistics, operations (production), outbound logistics, marketing and sales, and services (maintenance). The “support activities” include: administrative infrastructure management, human resource management, Research & Development, and procurement. The costs and value drivers are identified for each value activity.

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According to a province-wide online study of nearly 600 adult British Columbia and Alberta residents conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA), consumers are very knowledgeable and supportive of companies that conduct business intelligence (BI) activities, and personally participate in a wide number of these activities. However, consumers are also very skeptical and suspicious about data mining, and have significant concerns about invasion of personal privacy, and the potential misuse of this information.
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