Benchmarking Study - Achieving Competitive Intelligence Power
Monday, December 18th, 2006Information is power. True enough. But synthesizing information into critical competitive insights that drive corporate strategy is the real art of the competitive intelligence function. Indeed, highly effective CI leaders at top pharmas can attest to the profound return on the bottom line that their departments have been able to generate. Moreover, increased pricing transparency in the marketplace means CI insights will play a more powerful role than ever in besting the competition and driving significant value add in the future.